RANDOMS by Jena: James Patterson is a marketing mastermind – pre-releases self-destructing book!

Seriously, as if this man wasn’t awesome enough, he goes and pulls this little stunt. His upcoming release Private Vegas (hitting bookshelves and ereaders on January 26th) is being pre-released.

But there’s a catch.

The frikkin book self-destructs.

Yeah, you read that right.

1-22-2015 9-56-01 AM

1000 lucky iPad-owning fans (the ONE TIME I wish I owned an iPad!) will receive a code to download a free copy of Private Vegas over the next five days. They have 24 hours to read it. After that, it disappears from their device. There is an interactive online map which also shows readers real-time progress on the book.

Now, if you don’t own an iPad, fret not. For a mere $294,038, you can get a PHYSICAL copy of the book……which ALSO self-destructs….

Keep reading. Trust me, you want to keep reading this. I am sitting here shaking my head in astonishment as I type…

Jena

Here’s what is shown on his website:

THE MOST THRILLING READING EXPERIENCE A HUMAN BEING COULD EVER ENCOUNTER INCLUDES:
A first-class flight to an undisclosed location.
Two nights stay in a luxurious boutique hotel.
A splendid reading space including perfectly chilled Champagne.
A well-trained bomb squad to handle the self-destructing book.
Gold binoculars inside a fine-leather case engraved with Patterson’s initials.
An unforgettable 5-course dinner with Mr. James Patterson.
The whole Alex Cross book series autographed by Mr. James Patterson.

 

VFAQ
(Very Frequently Asked Questions)

IS THE SELF-DESTRUCTING BOOK EXPERIENCE SAFE?
Sure, if you consider flying in a helicopter to the surface of a dormant volcano to make a book explode safe. BUT, just in case, you’ll need to sign a waiver.

I HAVE A HEART CONDITION. IS THE SELF-DESTRUCTING BOOK RIGHT FOR ME?
Our lawyers advised us not to answer this question. Ask your physician.

IS THIS WHOLE THING REAL OR IT’S JUST A VERY FUNNY AND SMART ADVERTISING STUNT?
The Self-Destructing Book is the most thrilling reading experience in the history of Literature. And, it’s real. Very, very expensive, but real.

I’M NOT REALLY INTO CHAMPAGNE. CAN I HAVE AN INTERESTING-LOOKING MIXOLOGIST MAKING MARTINIS FOR ME?
Sure, that won’t be a problem.

 

If you happen to be the owner of an iPad, and you also happen to love James Patterson as much as I do, hop on over to his website to see about getting a code. The codes are being released in a trickle. They did 150 of them yesterday. The website for the book is http://selfdestructingbook.com.

Of course, if you happen to have a spare $300 large laying around, you could always go read it a paper copy then watch it explode.

Frikkin James Patterson. I love him.

Jena

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